Moscow, Russia | Tretyakovsky Passage
9000 sq. ft. / 836 sq. meters
Russian flagship boutique for Ralph Lauren, this store was a complete gut renovation of a historically listed property near Moscow’s Red Square. This three-story store consists of a large Accessories presentation on the Ground Floor, Women’s Apparel on the second floor & Men’s apparel on the 3rd floor. The design for the store was inspired by Russia’s rich architectural heritage while remaining true to the guiding Ralph Lauren aesthetic. From the outset, this store caused a local sensation with record sales and helped to firmly root Ralph Lauren in the Russian market.