St. Moritz, Switzerland

Ralph Laren

Via Serlas

Opened 2010 - 3400 sq. ft.

This boutique, housed in an 18th Century building in the resort town of St. Moritz was designed to be a modern counterpoint to its traditional surroundings. Sleek white lacquered walls and display cases, polished stainless steel vitrines & cherry wood panels defined the interiors while presenting a tight, sophisticated backdrop to open, arched windows.

The rustic, alpine setting of St. Moritz was alluded to with the use of a rough, tumbled edged limestone flooring & wide plank teak board ceiling. The end result was a refined & elegant boutique well suited to the tastes of the town's international clientele.

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