CHONGQING MIX C

Coach

Chongquin, Peoples Republic of China

Opened 2015 - 2800 sq. ft.

Continuing the transition Coach is making to its new store concept, we were challenged here by the immense exterior facade. Three stories high and facing a public plaza, elevated train, and an expressway, the challenges were to create an engaging facade that was properly scaled to the environment but also stayed within strict budget parameters. The results proved that good design can leverage both aesthetic abilities as well as local building skills to bring tangible value to a client.

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